NINA WINES

FROM LABEL TO GLOBAL BRAND Nina was born in 2002 within Bodegas San Huberto as a single Petit Verdot — a grape variety that was almost nonexistent in Argentina at the time. An award-winning wine recognized at international exhibitions, yet packaged with a label that failed to reflect its true value. In 2008, we were invited to redesign it. But we didn’t see just a label. We saw a brand waiting to be born. The wine already had quality, recognition, and enormous growth potential. What it lacked was perception. That’s why the solution wasn’t design — it was strategy. We created an identity system designed to position Nina within the world of high-end wines, distancing it from the mass-market profile of its parent winery. The original photographic image of the vine tendril evolved into a central symbol, transformed into an embossed antique-gold medal featuring the claim “Premium Since 1905,” honoring the winery’s founding year. But one decision became the cornerstone of the entire brand: turning awards into the heart of the identity. The international recognition already existed — our job was to make it visible and transform it into perceived value. The real challenge was never about designing a prettier bottle. It was about transforming a great wine into a great brand. What began as a single label eventually became a winery with its own identity, 8 wine lines, and more than 25 labels. Today, Gran Nina Petit Verdot — the wine that started it all — is the number one best-selling Petit Verdot in Argentina, and the brand is exported to more than 35 countries, with China as its leading market.