PARADOR DEL LAGO
Naming, storytelling, visual identity, brand design, communication strategies, concept development, photographic productions, consultancy, positioning strategies and BTL actions. Environmental graphic & signage, brand guideline, editorial/book design, brochure, product packaging, P.O.P, merchandising, lettering, illustrations, graphic production and printing. Paper advertisements and billboard advertising campaigns, institutional website, multimedia actions, for a gastronomic & real estate development located 150km from Montevideo, in the heart of the Stewart Vargas Dam, surrounded by nature and in the middle of the mountains in Lavalleja, Uruguay.